Brand reference index¶
Curated design notes on 71 brands. When designing for a comparable category, open the brand's notes for token references, voice, and visual cues.
| Brand | Files |
|---|---|
| airbnb | DESIGN.md, README.md |
| airtable | DESIGN.md, README.md |
| apple | DESIGN.md, README.md |
| binance | DESIGN.md, README.md |
| bmw | DESIGN.md, README.md |
| bmw-m | DESIGN.md, README.md |
| bugatti | DESIGN.md, README.md |
| cal | DESIGN.md, README.md |
| claude | DESIGN.md, README.md |
| clay | DESIGN.md, README.md |
| clickhouse | DESIGN.md, README.md |
| cohere | DESIGN.md, README.md |
| coinbase | DESIGN.md, README.md |
| composio | DESIGN.md, README.md |
| cursor | DESIGN.md, README.md |
| elevenlabs | DESIGN.md, README.md |
| expo | DESIGN.md, README.md |
| ferrari | DESIGN.md, README.md |
| figma | DESIGN.md, README.md |
| framer | DESIGN.md, README.md |
| hashicorp | DESIGN.md, README.md |
| ibm | DESIGN.md, README.md |
| intercom | DESIGN.md, README.md |
| kraken | DESIGN.md, README.md |
| lamborghini | DESIGN.md, README.md |
| linear.app | DESIGN.md, README.md |
| lovable | DESIGN.md, README.md |
| mastercard | DESIGN.md, README.md |
| meta | DESIGN.md, README.md |
| minimax | DESIGN.md, README.md |
| mintlify | DESIGN.md, README.md |
| miro | DESIGN.md, README.md |
| mistral.ai | DESIGN.md, README.md |
| mongodb | DESIGN.md, README.md |
| nike | DESIGN.md, README.md |
| notion | DESIGN.md, README.md |
| nvidia | DESIGN.md, README.md |
| ollama | DESIGN.md, README.md |
| opencode.ai | DESIGN.md, README.md |
| pinterest | DESIGN.md, README.md |
| playstation | DESIGN.md, README.md |
| posthog | DESIGN.md, README.md |
| raycast | DESIGN.md, README.md |
| renault | DESIGN.md, README.md |
| replicate | DESIGN.md, README.md |
| resend | DESIGN.md, README.md |
| revolut | DESIGN.md, README.md |
| runwayml | DESIGN.md, README.md |
| sanity | DESIGN.md, README.md |
| sentry | DESIGN.md, README.md |
| shopify | DESIGN.md, README.md |
| slack | DESIGN.md |
| spacex | DESIGN.md, README.md |
| spotify | DESIGN.md, README.md |
| starbucks | DESIGN.md, README.md |
| stripe | DESIGN.md, README.md |
| supabase | DESIGN.md, README.md |
| superhuman | DESIGN.md, README.md |
| tesla | DESIGN.md, README.md |
| theverge | DESIGN.md, README.md |
| together.ai | DESIGN.md, README.md |
| uber | DESIGN.md, README.md |
| vercel | DESIGN.md, README.md |
| vodafone | DESIGN.md, README.md |
| voltagent | DESIGN.md, README.md |
| warp | DESIGN.md, README.md |
| webflow | DESIGN.md, README.md |
| wired | DESIGN.md, README.md |
| wise | DESIGN.md, README.md |
| x.ai | DESIGN.md, README.md |
| zapier | DESIGN.md, README.md |
How to use¶
- Designing in a category? Find the closest comparable brand above.
- Read the markdown files for that brand — colors, type, voice, image direction.
- Cite, paraphrase, adapt — don't copy verbatim.
- Cross-reference with
knowledge/colors/palettes-by-product-type.mdto find a matching palette starting point.